I was hired to conceptualize and create the social media presence for a start-up that uses manuka honey and other all-natural ingredients as an alternative to healing ointments like Neosporin. Our target audience was primarily mothers on Facebook and Instagram, by using a mix of fun illustrations, images of the all-natural ingredients, and testimonials. Best part? It actually works wonders!
Work done: Ad concepts, illustration, brand development
With a lack of product photography available, authentic client testimonials were illustrated.